Jan
The U.S.A. inaugurates their 45th president next Friday; a timely reminder to share the incumbent’s compilation of summer vacation picks. Available also via Spotify, the collection is divided into two playlists (daytime and nightime) and features an eclectic mix of legendary songs from Prince, Nina Simone, Charles Mingus, Nas & Damian ‘Jr Gong’ Marley.
Jan
It’s musical simulation as branding! Bacardi USA has made good use of Instagram Stories with an innovative feature that allows users to play interactive DJ. The Instant DJ digital simulator provides a full-screen point of view looking down at a two-record DJ set-up, controlling DJ scratches and loops on a pair of turntables. Check out a demo here.
Jan
Airbnb are now offering ‘Experiences’ to seek out your passions in cities across the globe guided by locals experts acting as tour guides. Recent additions include musical immersions, with one in particular piquing our interest around diving into London’s Grime scene, and another inviting guests to create trippy music with Miami-based electronic producer Virgo.
Dec
The festive season is almost upon us! So keeping in the spirit we thought we’d share with you a Christmas song – written by an A.I. Ominous melodies and discordant lyrics make for an odd composition. Interested in how technology such A.I. combined with music might enable the next step in human evolution? Read here. Joyeux Noël et bonne année 2017.
Dec
“The last phrase one would use to describe native advertising today is ‘science-fictional’. Yet, in 2014, that’s exactly how Billboard described a new partnership [sic] that integrated brand logos into already-existing music videos. [sic] Now, as we approach the end of 2016, native music advertising is no longer an anomaly.” Insightful read by Cherie Hu.
Dec
With the lockouts, police crackdowns and cranky neighbours, many of Australia’s foremost curators of nightlife are rightfully frustrated. In the spirit of collaboration, Bacardi is spending the summer getting behind those party throwers and fans who are both carrying and contributing to the cultural fabric of our cities with a series of parties.
