AI and VR was at the heart of Samsung’s Hypercube execution, but without music the fanfare of lights would’ve lacked emotion. A hit with festival crowds last summer throughout the UK, the 40-foot tall interactive A/V selfie experience placed participants within 360˚ immersive music videos. ...
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Music Video Tag
Wrigley’s Extra is tapping into music and supporting the grassroots music scene in an innovative way: their newly launched Support Acts program is pairing up and comers with larger acts by featuring them in pre-roll ads before the established artists’ music videos. Essentially turning YouTube...
Read MoreFashion brand Champion has teamed up with Melbourne act Remi for a five-part video series called Revealed. The branded content follows the Hip Hop duo as they set up the launch of the video for their single ‘My People’, helping them create a premium music...
Read MoreEmerging rapper Lil Pup had his latest music video’s energy boosted thanks to V Energy Drink who shot and directed it in Miami, Florida. It’s a full-length Hip Hop video featuring the habitual (and somewhat tired) depiction of entourage, bling, limos, scantily clad women and...
Read MoreTo launch their latest ‘Counter Climate Collection’ (an apparel and footwear collection that uses high-tech fabrics designed for all kinds of weather) Converse have partnered with South Korean rapper Keith Ape for an interactive music video of his latest track ‘Diamonds’ alongside Jedi P that...
Read MoreYouTube Music’s recent release of a five-ad series acknowledging the power of music as a definition of identity and self is powerful in its poignant and real depictions. Choosing five characters and matching each of them to a defining soundtrack, it’s both evocative and provocative....
Read MorePlaying to the whims of her tech-focused millenial demographic, Australian pop artist Elizabeth Rose has partnered with Google Play to launch her latest single ‘Playing With Fire’ into existence with an interactive music video. A fresh angle on the remix culture, Elizabeth Rose challenges her...
Read MoreA dispute between Universal Music Australia and Foxtel has extended several weeks now, with music videos from the world’s most commercial and mainstream acts banned from appearing on any of the networks owned music channels. Missed opportunities in royalties and programming confusion could possibly be...
Read MoreThe New York-based advertising agency was planning to remodel their office space, and in truly flamboyant fashion thought to invite aptly titled electro-pop band Big Data to join them in the destruction. Embracing the notion that you can’t make an omelette without breaking a few...
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