This Week We Heard

Relevant and inspiring happenings tied into music and media

Red Bull Music’s 360˚ showdown with Alix Perez and Foreign Beggars

Ground-breaking DNB producer Alix Perez who deftly blurs the lines of bass-heavy music links up London-based critically acclaimed underground Hip Hop, Grime and Dubstep act Foreign Beggars for a mind-bending exclusive live set presented by Red Bull Music in 360˚. Beats to melt your head. Lyrics to send you in to a frenzy.

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Why Fitness Is The New Hot Marketing Platform And Revenue Stream For Music

Years of research have shown that music can both enhance athletic performance and increase stickiness and engagement in retail and software settings. What feels newer is the extent to which founders and investors are now turning that research into capital flows.” Cherie Hu on the disruption that’s benefiting both the fitness and music industries.

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Spotify presents Front Left Live – from playlist to the stage

Spotify is staging its first major public concert in Australia. Based on the music of its re-launched playlist ‘Front Left’ (formerly ‘Indie Mixtape’), the line-up is stacked with artists who feature on the playlist, including Cosmo’s Midnight, Baker Boy, Noongar MC Dallas Woods, Hatchie, Kota Banks, CXLOE and a surprise international guest.

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Dropbox and Future Classic’s LA vinyl fair

Dropbox’s collaboration with Australian record label Future Classic continues to take shape via a series of ‘creative incubator’ events and workshops in LA. In August last month the bespoke recording studio was opened up to locals for an outdoor vinyl fair aimed enthusiasts of the format. Aerial view recap video here.

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KFC bringing Drum & Bass to Bondi Beach? Bucket. Why Not.

The fast food company launched its new live music series with an impromptu gig last week, leading unsuspecting attendees to the emptied-out Bondi Icebergs pool where award-winning live DNB act Rudimental performed a surprise set. The series is due to continue throughout the year with more surprise events. Score tickets here.

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