This Week We Heard

Relevant and inspiring happenings tied into music and media

LG helps the London Vegetable Orchestra keep their produce fresh

Saving the weirdest for last: to promote their refrigerators LG teamed up with rather intriguing musical outfit the London Vegetable Orchestra who create genuine musical symphonies with customised edible instruments by “hacking” fresh produce to produce sound. N.B. This is repurposed global content; relevant nonetheless. I’m done.

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Are brand co-signs more impactful than artist co-signs?

“What does selling out mean in 2017? […] In a time when content is king, and social platforms are threatening traditional advertising, brands are seeking out ways to gain customers without just filling space on a screen. If product placements were for Gen X, branded content and experiences are for Gen Y and Z.” Great article.

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