Feb
With St Jerome’s Laneway Festival in full swing over the coming weeks across the country, the event has teamed up with sponsor Somersby Cider to produce a branded content piece called ‘Musical Shares’. Having just expanded their offering with their own in-house content platform, the first video features Touch Sensitive and ALTA.
Jan
Saving the weirdest for last: to promote their refrigerators LG teamed up with rather intriguing musical outfit the London Vegetable Orchestra who create genuine musical symphonies with customised edible instruments by “hacking” fresh produce to produce sound. N.B. This is repurposed global content; relevant nonetheless. I’m done.
Jan
“What does selling out mean in 2017? […] In a time when content is king, and social platforms are threatening traditional advertising, brands are seeking out ways to gain customers without just filling space on a screen. If product placements were for Gen X, branded content and experiences are for Gen Y and Z.” Great article.
Jan
Home-grown Grammy award-winning artist Flume helps raise awareness of the perils currently faced by one of our greatest national treasures (the Great Barrier Reef) with some cool sounds. In other somewhat-related sync news, Suzuki UK uses Danny Breaks’ infamous rave anthem ‘Far Out’ as the backing track to their latest TVC. Kudos.
Dec
Perth-based musician, producer, and photographer Ta-Ku has teamed up with Casio to celebrate the 35th anniversary of the G-Shock, working with the Japanese watchmaker to design a limited edition variant of the iconic G-Shock 5600 timepiece inspired by the artist’s latest solo album ‘Songs To Make Up To’.
Dec
Launched early this year in collaboration with electronic trio Major Lazer, ‘Sound Of Rum’ explores the influence Caribbean music has had across the world. A 4-part documentary series is the latest iteration of the campaign recently revealed by Bacardi UK which aims to link the brand’s island routes to modern music.
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