Forward-thinking brands recognise the need to engage their best customers through their passions. We believe brands have a role to play as patrons of culture, and that music is a powerful gateway. Music is the shortcut to the emotional connection that brands yearn to create with their audiences. By partnering with musicians to get their messages across, brands have a unique opportunity.
97%
Of people like or love music
80%
Said music played an important or very important role in their engagement in a given advertising campaign.
62%
Say that connection to music encourages them to buy the brand’s product or service.
85%
Are open to the idea that brands could become the new patrons of the arts/ entertainment/culture sector.
91%
Of all consumers surveyed accept or are positive about brand involvement in music, entertainment and culture.
73%
Agree that music improves overall brand image.
Sources: Frukt Brands & Music Manifesto 2010 / Frukt Brands & Music Yearbook 2012 / Havas SE FANS.PASSIONS.BRANDS Study 2016.