Nov
“The ways in which musicians make money is changing fast. By surveying the cream of the crop currently making waves in the culture, it’s easy to see which artists have figured out how to make this brave new world work for them.” Old pal Jonno sums up brand partnership potential nicely.
Nov
As part of Revlon’s ‘Live Boldly’ campaign aiming to inspire women to express themselves with passion, optimism, strength and style, the make-up brand has enlisted Tori Levett to pump up the volume for Revlon’s new Volumazing Mascara. The promo video features her track ‘Crazy’.
Nov
‘Southern Sounds’ returns this summer, celebrating the spirit of New Orleans music and culture with bounce pioneers Big Freedia and Sissy Nobby amongst the headliners. After debuting last year, the parties pay homage to Southern Comfort and its latest iteration Southern Comfort Black.
Nov
“It is important from a brand perspective to think of an artist first before a great idea. […] It is better to first learn what story the artist wants to tell, than to plug an artist into a story that fits into the brand’s strategy for that year.” Madison Bristol effortlessly breaks it down (second nature to us).
Nov
“Today’s artists have been raised in a branded world. They benefit from brand support and income and really engage when campaigns are creative. Meanwhile brands benefit from access to large, passionate audiences and an association with music and celebrity.” Great article and inspiration.
Nov
AI and VR was at the heart of Samsung’s Hypercube execution, but without music the fanfare of lights would’ve lacked emotion. A hit with festival crowds last summer throughout the UK, the 40-foot tall interactive A/V selfie experience placed participants within 360˚ immersive music videos.
