Sponsored songs & blazoned brands: the rise of native ads in the music business

“The last phrase one would use to describe native advertising today is ‘science-fictional’. Yet, in 2014, that’s exactly how Billboard described a new partnership [sic] that integrated brand logos into already-existing music videos. [sic] Now, as we approach the end of 2016, native music advertising is no longer an anomaly.” Insightful read by Cherie Hu.