Insightful read on how the sugary pop drink has made music the tool of its choice in affirming itself as a more relatable brand with younger generations. Music is undoubtedly the gateway into both the masses and niche audiences, exploiting bonds between fan-bases and artists....
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May 2017
Rising star and soul sensation Thandi Phoenix is one of Bonds’ ambassadors for their latest #ForAussiesByAussies campaign, taking a look into the daily lives of Australian creative personalities pursuing their passions. Spreading artist interview and playlist content across the brand’s owned and earned channels. ...
Read MoreHaving completed its shift from babes in bikinis to solving all the world’s problems, Lynx UK has launched a men’s issues campaign #isitokforguys aiming to champion male confidence and individuality. Their shortlist of ‘men of the moment’ shaping our times include godfather of Grime Wiley...
Read MoreAn NYC based creative marketing agency has developed TR-808 inspired Adidas sneakers that are fully functional. Designed with the beat-maker in mind, the wearable tech is equipped with volume control and six different pre-programmed settings. But don’t expect to find these in-store: custom-design and prototype...
Read MoreTo promote its upcoming sequel, Marvel Studios partnered with Doritos to create a custom-designed, limited edition bag of crisps with a built-in, rechargeable cassette deck-inspired player that plays the movie's full soundtrack. Interested to hear how this delectable version of Star Lord’s ‘Awesome Mix’ mix-tape...
Read MoreThe social media giant is working in tandem with the world’s leading concert promoter to amplify the live music experience as part of a wider push towards live premium video content. Select concerts and original content streaming via Twitter will help drive its live music...
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