Jul
A brief look at some of the best uses of music across brand categories. “[…] Music is the basic building block of emotions, human communication and connection.” Safe & Sound lives and breathes this everyday, so we know this tagline is true: “as a medium for emotion and connection, it has no equal”. Great article! Thanks for sharing Adam.
Jul
Wrangler’s Freedom campaign and its eight-piece collection has launched, profiling a slew of fantastic creative talent who inspire others by doing what they’re passionate about. Amongst which they’ve teamed up with Aussie singer-songwriter Jack River who both featured in the campaign and performed at the launch event in Sydney.
Jul
Grand Theft Auto (undeniably Rockstar Games’ most successful and profitable title) introduces new in-game nightclub into its online content. Teaming up with real-world talent Black Madonna, Dixon, Tale Of Us and Solomun to take up virtual residency, players get the opportunity to buy and run Los Santos’ most popular nightlife destination.
Jun
The multinational financial giant recently announced its American Express Music Backers Program: a $1M investment to support Australia’s music industry, offering music businesses, artists and fans financial support as well as helping connect music fans with their favourite bands by rewarding them for their support of the live music scene.
Jun
American beer brand Coors’ second annual Basketball Block Party boasted a line-up consisting of Australia’s most promising Hip Hop artists: Remi and B-Wise were on the bill alongside ultimate slashie Flex Mami and local boy Shantan Wantan Ichiban. As an official partner of the NBA, aligning basketball with street culture seems sensible.
Jun
Ocean Alley (who previously teamed up with fashion brand Wrangler for a photo-shoot and live jam in a drained-out swimming pool) are currently touring North America. Boost Mobile in partnership with Life Without Andy got the scoop, capturing all the on-stage and backstage action for a branded video detailing their journey so far.
