H&M’s spectacular fails over recent times have unfolded like a car-crash in slow motion. Apparently not content with their ‘Coolest Monkey In The Jungle’ racist gaffe, they’ve since been caught out for using Melbourne producer Harvey Sutherland’s music without permission. Initial denial of culpability then...
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February 2018
Another brand that’s getting it right currently is the denim behemoth Levi’s. From their recent ‘Live In Music’ campaign and content series celebrating a cool cast of local music talent from Australia and New Zealand, they’ve now teamed up with Australian charity Support Act to...
Read MoreIn a powerful montage that oozes authenticity (not just for its all-star and everyday-people cast, but also in its accurate representation of LDN culture), Nike taps into the beating pulse of one of the world’s most incredible cities via the culture it represents. Featuring cameos...
Read MoreRoland Japan in partnership with home product maker Lixil has created a wall-mounted gadget designed to mask embarrassing toilet noises. Leveraging the company’s infamous sound engineering expertise, its sound pattern embellishes your bathroom experience. Good luck reading the official news announcement – it’s in Japanese. ...
Read MoreThe Sydney-based brewing company has collaborated with Foo Fighters on the limited-edition lager named ‘Foo Town’ in conjunction with the band’s ‘Concrete and Gold’ album and tour. This is by no means the first musical collaboration for the locally-based brewery: from a recent Dune Rats...
Read MoreWith St Jerome’s Laneway Festival in full swing over the coming weeks across the country, the event has teamed up with sponsor Somersby Cider to produce a branded content piece called ‘Musical Shares’. Having just expanded their offering with their own in-house content platform, the...
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