“Today’s artists have been raised in a branded world. They benefit from brand support and income and really engage when campaigns are creative. Meanwhile brands benefit from access to large, passionate audiences and an association with music and celebrity.” Great article and inspiration. ...
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Brands Tag
Not only are streaming services starting to behave like labels, so are brands like Red Bull, and Adidas. Adidas' creative partnerships with musicians open up exciting opportunities in a world where record labels are no longer kings. Interested in learning more? Here’s a great round-up...
Read MoreIf the recent resurgence in popularity of vinyl as a collectible is anything to go by, it's clear that even as digital streaming overshadows the conversation with key players wrestling for dominance (despite very few actually paying for on-demand subscription services), passionate music lovers are...
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