Aug
Celebrating Australian girls in their latest ‘Be That Girl’ campaign, Sportsgirl has enlisted 12 real-life Aussie personalities to feature, amongst which is Flex Mami and Miranda Macpherson representing the music angle. Sharing their unique stories in the hope of inspiring the next generation to be whoever they want to be. Check the promo video here.
Aug
Giving a leg-up to the Australian music industry, the iconic beer associated with a hard-earned thirst is taking its music platform on-tour for 2018. Helping Aussie musicians who put in the hard yakka on their path to success the competition will be touring the east coast this October, with the winning bands hitting the road alongside huge headliners.
Aug
Wrigley’s Extra is tapping into music and supporting the grassroots music scene in an innovative way: their newly launched Support Acts program is pairing up and comers with larger acts by featuring them in pre-roll ads before the established artists’ music videos. Essentially turning YouTube pre-rolls into ‘digital stages’ for emerging musicians.
Aug
“We decided to treat artists as people and instead of asking ‘what can you do for my brand?’ we asked ‘what can our brand do for you?’ Once we started asking this question, the world opened up for us.” MullenLowe president and former Converse chief marketer Geoff Cottrill pens a letter to brands looking to work with musicians.
Aug
The R&B/soul enchantress and ex-Fugees member is trying her hand in the mainstream fashion world by fronting her first campaign in collaboration with Woolrich, working alongside them to design and appear in their exclusive 2018 autumn/winter campaign titled ‘American Soul Since 1830’. Hitting stores in the coming months.
Aug
Kicking off earlier this year, the 10-part series hosted at Sydney’s Oxford Art Factory in partnership with Mixmag continues. With line-ups boasting top local talent and respected international artists across the electronic music scene, launching its new-to-market can exclusively at the events. Check out Cosmo Midnight’s recent DJ set here.
