This Week We Heard

Relevant and inspiring happenings tied into music and media

VB Hard Yards returns bigger and better for 2018

Giving a leg-up to the Australian music industry, the iconic beer associated with a hard-earned thirst is taking its music platform on-tour for 2018. Helping Aussie musicians who put in the hard yakka on their path to success the competition will be touring the east coast this October, with the winning bands hitting the road alongside huge headliners.

Read More

Wrigley’s Extra transforms YouTube ads into digital Support Act slots

Wrigley’s Extra is tapping into music and supporting the grassroots music scene in an innovative way: their newly launched Support Acts program is pairing up and comers with larger acts by featuring them in pre-roll ads before the established artists’ music videos. Essentially turning YouTube pre-rolls into ‘digital stages’ for emerging musicians.

Read More

A letter to brands who use music: put the band first and reap the rewards.

“We decided to treat artists as people and instead of asking ‘what can you do for my brand?’ we asked ‘what can our brand do for you?’ Once we started asking this question, the world opened up for us.” MullenLowe president and former Converse chief marketer Geoff Cottrill pens a letter to brands looking to work with musicians.

Read More

Lauryn Hill teams up with Woolrich for her fashion-first

The R&B/soul enchantress and ex-Fugees member is trying her hand in the mainstream fashion world by fronting her first campaign in collaboration with Woolrich, working alongside them to design and appear in their exclusive 2018 autumn/winter campaign titled ‘American Soul Since 1830’. Hitting stores in the coming months.

Read More