This Week We Heard

Relevant and inspiring happenings tied into music and media

Skrillex collaborates with Japanese company Feelcycle

The Grammy award-winning Dubstep producer is crafting your next workout plan complete with sound-track! Based out of Japan, Feelcycle cycling classes boast the sound-system setup and light show of a nightclub, and they’ve enlisted Skrillex to curate a personalized soundtrack and workout program. Check the promo video here.

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Why Airbnb Is A Dark Horse In Live Music’s Intimate Future

Following on from our previous edition of TWWH, Cherie Hu provides a more in-depth insight into Airbnb’s foray into music. “Many people think of Airbnb as the poster child for disruption […]. Now, the $31 billion startup is building a similar business case for music—and no one in the traditional music industry seems to be looking.”

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Dr Martens collaborates with Joy Division and New Order

The iconic shoe brand has recently unveiled its Joy Division and New Order limited edition collection – celebrating Britain’s musical legacy: newly designed boots incorporating the designs from Joy Division’s seminal Unknown Pleasures, New Order’s Power, Corruption and Lies, and New Order’s Technique LPs. Available now.

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Sonic aging – using the power of music to age alcohol

Distilleries in Kentucky, California and New York are tapping into a new and extremely effective trend of using music to speed up and amplify the aging process of alcohol. Bathing the liquor in music, low frequencies are pulsed through the barrel to mix the alcohol’s molecules with reverberation. Various music genres yield different results.

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Airbnb’s expansion into live music experiences continues to grow

Airbnb experiences keep getting better and better: in February this year they launched Airbnb concerts – intimate shows in unique spaces like treehouses, recording studios, art galleries, and more. The dedicated to staging concerts around the world is offering a new way to intimately experience live music. Check the video here.

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Sonos launches its new Beam soundbar with Sonos House

Sonos has taken over a landmark Sydney house this month over the course of two weeks of cultural conversation, tunes and Q&As. Notably two “dark immersive” sessions where punters close their eyes and listen to new music by electronic duo Set Mo and rock band DMA’s in complete darkness before hearing the stories behind the tracks.

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