Joining festival line-ups across NSW and ACT, Bacardi will be activating its ‘El Coco Tropical Danceteria’ at Return To Rio, Spilt Milk, Lost Paradise and Mountain Sounds over the coming summer. All-day parties featuring mojitos alongside some great local acts such as Garage Pressure, Kato,...
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Launched early this year in collaboration with electronic trio Major Lazer, ‘Sound Of Rum’ explores the influence Caribbean music has had across the world. A 4-part documentary series is the latest iteration of the campaign recently revealed by Bacardi UK which aims to link the...
Read MoreIt’s musical simulation as branding! Bacardi USA has made good use of Instagram Stories with an innovative feature that allows users to play interactive DJ. The Instant DJ digital simulator provides a full-screen point of view looking down at a two-record DJ set-up, controlling DJ...
Read MoreWith the lockouts, police crackdowns and cranky neighbours, many of Australia’s foremost curators of nightlife are rightfully frustrated. In the spirit of collaboration, Bacardi is spending the summer getting behind those party throwers and fans who are both carrying and contributing to the cultural fabric of...
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