September 2016

Chew.TV (the live streaming community with the aim of connecting a new generation of DJs, producers and personalities with a global fan-base) has just announced the anticipated launch of its latest feature: gifting. Allowing Chew’s content creators to monetise their activity and engagement on the...

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Google has released a new version of its VR painting application Tilt Brush, which includes new audio-reactive brush tools to enable the creation of paintings that respond to music. The app, which allows users to paint three-dimensional sculptures on a canvas environment, now makes it...

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Mubert is a web-based streaming service that uses computer algorithms to produce original electronic music in real time. Autonomously synthesising a seemingly endless stream of unique melodies, it’s like a radio that produces original music in real time – except it’s not a radio. Mubert will play tunes continuously...

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Smirnoff has teamed up with Mixmag for a weekly live-stream series featuring some of the world’s finest DJs. Smirnoff believes music is the ultimate force in bringing people together, and we’re fond of their ‘Exclusively For Everyone’ brand positioning simply because it’s about bringing music...

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Streaming platforms yield a vast trove of data: valuable information to push your next marketing campaign in the right direction. Musically recently published a guest column around what you can expect to discover from playlist data, but it really was Adweek’s latest article on the...

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Jon Vanhala makes some compelling points in his latest editorial post for Medium. Sharing his thoughts on how brands can strategically exploit music as a passion point he explains that ‘aligning yourself with consumer culture, especially music, is one of the best paths to achieving...

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