This Week We Heard

Relevant and inspiring happenings tied into music and media

LG helps the London Vegetable Orchestra keep their produce fresh

Saving the weirdest for last: to promote their refrigerators LG teamed up with rather intriguing musical outfit the London Vegetable Orchestra who create genuine musical symphonies with customised edible instruments by “hacking” fresh produce to produce sound. N.B. This is repurposed global content; relevant nonetheless. I’m done.

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The North Face and White Denim release “rain-triggered” single

The North Face released White Denim’s ‘Rain Drop’ single as part of the launch of their Apex Flex APX raincoat, teaming up with the band for a rain-drenched performance at SXSW and tying in with Spotify who, relying on data from Accuweather, were able to send the single to listeners wherever it was raining.

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Skepta’s second collaboration with Nike revealed: Air Max 97/BW SK

Last summer Skepta released the Air Max 97 SK, featuring cues from the Grime artist’s local London scene combined with inspiration drawn from trips to Essaouira, Morocco. Skepta’s hotly-anticipated second collaboration with Nike follows the theme of connected culture, this time drawing on his relationship with Paris.

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Nando’s launches music studio in London

In January of 2018, Nando’s UK opened the doors to a recording studio at one of their Soho restaurants in London, offering successful applicants the chance to record their music and cook up some tasty beats free of charge. The venture evolves out of Nando’s Music Exchange mentorship and music workshop platform for young artists.

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