Feb
Ever wondered how the weather affects what music we listen to? Spotify partnered with leading weather provider Accuweather over a year-long study to correlate weather data with Spotify streams, effectively determining how weather affects the mood and acoustic attributes of music played in specific weather conditions. Check out Climatune.
Feb
For the launch at the Berlin Film Festival of Danny Boyle’s T2 sequel to the hugely popular cult film Trainspotting, Boiler Room is hosting a rave channelling club scenes from the iconic first movie (marking the first time Boiler Room has partnered with a film) and featuring exclusive throwback sets from Sasha, Goldie, Modeselektor and Head High.
Feb
Danish audio company AIAIAI whose modular TMA-2 headphones allow you to customise parts to configure design and sound preference, has just launched their Discovery feature to help you find the headphones that match your taste in music by linking to and analyzing your Spotify Discovery Weekly data to suggest the ideal headphone configuration.
Jan
Toyota taps into musical experimentation in unlikely places for its new ad – combining sounds sampled from the car to create a track. Hotly contested as it’s certainly not the first time an automotive client has played in this space, with many a car manufacturer showing how you can compose a symphony from car sounds and/or parts.
Jan
Reminiscent of old iPod ads, Apple’s new TVC demonstrates through dance how your wireless AirPods won’t slip out of your ears. Featuring gravity-defying freestyle dancer Lil Buck listening to his AirPods as he strolls the streets of Mexico City, the spot finds a way to showcase the product’s features without telling you anything.
Jan
Adidas’ new TVC is a bizarre tapestry of cultural appropriation as it remixes both legacy and contemporary music video footage in what can only be described as a visual homage to those artists and musicians they’ve worked with over recent years (Stormzy, Snoop Dogg, Mabel and Dev Hines to name a few), interwoven with the brand’s story and product.
