This Week We Heard

Relevant and inspiring happenings tied into music and media

Toyota makes a song using various car parts to produce sound.

Toyota taps into musical experimentation in unlikely places for its new ad – combining sounds sampled from the car to create a track. Hotly contested as it’s certainly not the first time an automotive client has played in this space, with many a car manufacturer showing how you can compose a symphony from car sounds and/or parts.

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Apple chooses dance as medium of expression to convey message of freedom.

Reminiscent of old iPod ads, Apple’s new TVC demonstrates through dance how your wireless AirPods won’t slip out of your ears. Featuring gravity-defying freestyle dancer Lil Buck listening to his AirPods as he strolls the streets of Mexico City, the spot finds a way to showcase the product’s features without telling you anything.

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