Dec
The luxury car manufacturer teamed up with the UK Grime don to prove its newest model is so soundproof that a musician can compose music in the back of it. The fact the video has been pulled by Rolls-Royce due to the artist not wearing a seatbelt seems to be garnering more media attention than the collaboration itself.
Dec
Here’s some food for thought: Sonos recently launched their first voice-powered smart speaker, and although immediately met with product competition by the likes of Google and Amazon, Sonos’ latest strategy is setting itself apart: they’re becoming a platform and opening up their technology to developers. Imagine the possibilities.
Dec
Pairing users’ music tastes with characters from the popular show, the partnership loosely touts itself as an ‘interactive experience’ where your Stranger Things character is revealed based on listening habits and musical preferences, then giving you a custom playlist that you can share, rotating your screen to bring you in ‘The Upside Down’.
Dec
The beer brand that has you sorted when you’re in need of a hard-earned thirst has teamed up with cult garage heroes Cosmic Psychos and FBi Radio for an initiative aimed at supporting the Sydney rock community. Byron Bay band Mini Skirts took out the prize: a paid-for session at A-Sharp studios with the resulting track pressed on 7”.
Nov
Record labels are obsolete. No one “buys” music. Grand statements. Former president of Interscope Records Steve Stoute (who has secretly raised $70 million led by Google’s corporate umbrella Alphabet and other key players) is ready to give musicians an alternative to exploitative record label deals with his venture UnitedMasters.
Nov
Continuing their history of pop-up shows on board flights, Warner Music Nashville have teamed up with Southwest Airlines for their popular ‘Live at 35’ concert series, turning real-life bands into in-flight entertainment. The performances have been a huge hit, with passengers hoping their flight features a sure-to-go-viral performance.
