This Week We Heard

Relevant and inspiring happenings tied into music and media

A Christmas Carol – A.I. Version. Merry Xmas and see you in 2017!

The festive season is almost upon us! So keeping in the spirit we thought we’d share with you a Christmas song – written by an A.I. Ominous melodies and discordant lyrics make for an odd composition. Interested in how technology such A.I. combined with music might enable the next step in human evolution? Read here. Joyeux Noël et bonne année 2017.

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Sponsored songs & blazoned brands: the rise of native ads in the music business

“The last phrase one would use to describe native advertising today is ‘science-fictional’. Yet, in 2014, that’s exactly how Billboard described a new partnership [sic] that integrated brand logos into already-existing music videos. [sic] Now, as we approach the end of 2016, native music advertising is no longer an anomaly.” Insightful read by Cherie Hu.

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