“We decided to treat artists as people and instead of asking ‘what can you do for my brand?’ we asked ‘what can our brand do for you?’ Once we started asking this question, the world opened up for us.” MullenLowe president and former Converse chief...
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To launch their latest ‘Counter Climate Collection’ (an apparel and footwear collection that uses high-tech fabrics designed for all kinds of weather) Converse have partnered with South Korean rapper Keith Ape for an interactive music video of his latest track ‘Diamonds’ alongside Jedi P that...
Read MoreConverse, long-appealing to counterculture and defining itself around creativity and self-expression, regularly appears in our newsletter. We love how the 108-year-old brand purposely sets out to celebrate their best customers, rather than itself, and works to contribute to youth culture rather than take from it....
Read MoreConverse, the brand that’s taken the philanthropic approach to music marketing with its community-based Rubber Tracks professional recording studios dotted around the world open to the general public, has launched a free online collection of high-quality audio samples with over 11,000 free & royalty-free audio samples....
Read MorePurveyor of iconic footwear Converse has teamed up with one of the country's best-known and most widely respected music photographers Kane Hibbered (a.k.a. Kanye Lens) whose celebrated work was independently published in his book ‘Kanye Lens VS Soundwave’. Together with themusic.com.au they’ve produced a Converse-sponsored...
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