A time-stamped play-by-play demonstrates why the intersection of music and e-sports is one of the biggest entertainment business trends of the year. Cherie Hu’s comprehensive follow-up to her recent Forbes article on the topic of the merging of e-sports and music. Great read. ...
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Music Tag
“The ways in which musicians make money is changing fast. By surveying the cream of the crop currently making waves in the culture, it’s easy to see which artists have figured out how to make this brave new world work for them.” Old pal Jonno...
Read More“Years of research have shown that music can both enhance athletic performance and increase stickiness and engagement in retail and software settings. What feels newer is the extent to which founders and investors are now turning that research into capital flows.” Cherie Hu on the disruption that’s benefiting both the...
Read MoreDistilleries in Kentucky, California and New York are tapping into a new and extremely effective trend of using music to speed up and amplify the aging process of alcohol. Bathing the liquor in music, low frequencies are pulsed through the barrel to mix the alcohol’s...
Read MoreBasically, yes. “Oxygen, food, heartbeats—we don’t often think of music as a conduit to these primal functions. The idea of music as something human bodies do has fallen to the margins as arts programs disappear from schools nationwide, while songs often arrive to us as...
Read More“Audio, particularly music, is an extremely valuable medium for communication. But it is still undervalued in advertising.” A big point of contention for us at Safe & Sound, particularly considering how the power of music is so widely accepted, both as an inherent truth and...
Read MoreInsightful read on how the sugary pop drink has made music the tool of its choice in affirming itself as a more relatable brand with younger generations. Music is undoubtedly the gateway into both the masses and niche audiences, exploiting bonds between fan-bases and artists....
Read MoreThe social media giant is working in tandem with the world’s leading concert promoter to amplify the live music experience as part of a wider push towards live premium video content. Select concerts and original content streaming via Twitter will help drive its live music...
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