This Week We Heard

Relevant and inspiring happenings tied into music and media

What makes partnerships between brands and artists authentic?

“It is important from a brand perspective to think of an artist first before a great idea. […] It is better to first learn what story the artist wants to tell, than to plug an artist into a story that fits into the brand’s strategy for that year.” Madison Bristol effortlessly breaks it down (second nature to us).

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