Albeit not news, notable nonetheless, back in 2014 French apparel label Le Coq Sportif teamed up with Australian-based tastemaker record label Future Classic for The Reissue Project, as part of which both brands delved into their archives to remix both clothing and music for a...
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April 2017
From Mastercard, American Airlines and Hilton Hotels’ teaming up to put on concerts exclusively for their members, to Toyota’s innovative concept of adding an extra hour of music for their #25hHour pop-up/surprise concert at Lollapalooza in 2016. Festivals are thinking outside the box taking a...
Read MoreScotch whisky brand Ballantine's partnership with music channel Boiler Room continues to ramp up in 2017 with True Music. For their latest iteration of the series they’re taking Seth Troxler on a journey across Brazil, Russia & Poland to collaborate with three of his favourite...
Read MoreFresh data from a recent study of background music released by HUI Research and Spotify-backed company Soundtrack Your Brand demonstrates the commercial benefits of brand-fit music, confirming that music specifically matched to a brand positively influences sales, whereas random popular music has the opposite effect. ...
Read MoreA new FedEx feature called SoundTrack allows you to generate algorithmically-generated compositions via existing or imaginary parcel tracking information, with each attribute and location creating a distinct musical signature based on the package’s shipping journey. Experience a parcel’s journey through sound? Sure, why not. ...
Read MoreBeatboxer extraordinaire Tom Thum has been challenged by Roadshow to perform a mash-up of some of his favourite hero-based theme songs. Unsure exactly as to which Roadshow release this great piece of content is promoting, but maybe that’s the point: the best way to build...
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