Toyota taps into musical experimentation in unlikely places for its new ad – combining sounds sampled from the car to create a track. Hotly contested as it’s certainly not the first time an automotive client has played in this space, with many a car manufacturer...
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January 2017
Reminiscent of old iPod ads, Apple’s new TVC demonstrates through dance how your wireless AirPods won’t slip out of your ears. Featuring gravity-defying freestyle dancer Lil Buck listening to his AirPods as he strolls the streets of Mexico City, the spot finds a way to...
Read MoreAdidas’ new TVC is a bizarre tapestry of cultural appropriation as it remixes both legacy and contemporary music video footage in what can only be described as a visual homage to those artists and musicians they’ve worked with over recent years (Stormzy, Snoop Dogg, Mabel...
Read MoreThe U.S.A. inaugurates their 45th president next Friday; a timely reminder to share the incumbent’s compilation of summer vacation picks. Available also via Spotify, the collection is divided into two playlists (daytime and nightime) and features an eclectic mix of legendary songs from Prince, Nina...
Read MoreIt’s musical simulation as branding! Bacardi USA has made good use of Instagram Stories with an innovative feature that allows users to play interactive DJ. The Instant DJ digital simulator provides a full-screen point of view looking down at a two-record DJ set-up, controlling DJ...
Read MoreAirbnb are now offering ‘Experiences’ to seek out your passions in cities across the globe guided by locals experts acting as tour guides. Recent additions include musical immersions, with one in particular piquing our interest around diving into London’s Grime scene, and another inviting guests...
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