This Week We Heard

Relevant and inspiring happenings tied into music and media

Champion launches new music program ‘Revealed’

Fashion brand Champion has teamed up with Melbourne act Remi for a five-part video series called Revealed. The branded content follows the Hip Hop duo as they set up the launch of the video for their single ‘My People’, helping them create a premium music video and offering guaranteed exposure to the brand’s wider audience.

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Corning Gorilla Glass: The Women of Incredibly Tough

Through their #IncrediblyTough positioning Corning Gorilla Glass is celebrating the successes of women and men who blaze new trails, with the aim of helping others learn from their journeys. Featured for the project, Sydney-based classical musician Ambre Hammond and her ‘Girl Piano Truck’ initiative makes for a fantastic choice of talent.

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Nike teams up with Boiler Room to celebrate Air Max

Last month Boiler Room teamed up with Nike to take over Melbourne’s Curtin House rooftop for a live broadcast showcase featuring Nina Las Vegas, Basenji, Strict Fact, and Corin. ‘Melbourne: On Air’ attendees first traversed a six-storey interactive gallery/installation dedicated to the evolution of the Air Max before reaching the music.

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Technics assembles world’s first turntable orchestra

The Panasonic-owned turntable-maker Technics (infamous for its SL-1210/1200 series that dominated the industry for the best part 30 years) has created the world’s first ‘turntable orchestra’ to celebrate Japan Record Day, comprising of an ensemble of thirty-one DJs reconstructing classical music on only turntables & mixers. Watch here.

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Miller Genuine Draft announce music series Miller Amplified

In partnership with Mixmag Australia, Miller Genuine Draft has kicked off a 10-part residency at Sydney’s Oxford Art Factory that launched last month with Melbourne artist Running Touch kicking off the series. Live-streamed around the globe and with a new-to-market can initially available exclusively at Miller Amplified events.

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