Dec
Great article highlighting exciting opportunities around UGC commoditisation. Back in July last year we talked up GoPro’s licensing portal; most recently they announced a weekly awards program (an ambitious move to monetise the prevalence of GoPro-produced viral videos on YouTube). But what if Spotify made a similar move, in reverse?
Dec
The long standing and pioneering home-grown Hip Hop label Elefant Traks (home to luminaries The Herd and Hermitude) is celebrating their 18th birthday this month, and what better way than to team up with locally-based Batch Brewing Company to create a red ale nostalgically titled ‘The Sun Never Sets’. They’re also throwing a party – you should go.
Dec
Building a predictive feed fully-focused on music? Sure, why not. Tapping into Google’s colossal data trove and algorithms, the Play Music team is personalising your playlists. Bots are fast taking dominion over the music industry: from AI composers to chatbots for artists, all of which are improving at a phenomenal rate. Read more about these powerful tools here.
Nov
Great little article on how the Aussie Fashion brand adapts to an ever-changing media landscape, by engaging up and coming talent in the music industry that aligns with the interests of their demographic. Their latest ‘Get Dressed’ campaign enlists Australian musician Nicole Millar, flaunting the new summer styles to her new single Signals in this great video.
Nov
Coors Light is offering the opportunity to discover the music of NYC neighbourhoods with branded playlists showcasing what people in several New York boroughs have been listening to, generated based on real-time data from Shazam. Complimented by an artist-focused content series uncovering fresh talent: check out Starkey – one of our favourite producers.
Nov
Weis’ Ice Cream surprised customers and industry peers alike with an innovative ‘Juicy Cuts’ activation drawing on the musical talents of DJ/Producers YesYou, centred around a track composed and performed live on fresh fruit that goes into Weis bars, made possible by Makey Makey modules turning any conductive object into an instrument.
