This Week We Heard

Relevant and inspiring happenings tied into music and media

4 ways music will drive marketing in the years to come

A brief look at some of the best uses of music across brand categories. “[…] Music is the basic building block of emotions, human communication and connection.”  Safe & Sound lives and breathes this everyday, so we know this tagline is true: “as a medium for emotion and connection, it has no equal”. Great article! Thanks for sharing Adam.

Read More

Wrangler teams up with Jack River to launch new Freedom collection

Wrangler’s Freedom campaign and its eight-piece collection has launched, profiling a slew of fantastic creative talent who inspire others by doing what they’re passionate about. Amongst which they’ve teamed up with Aussie singer-songwriter Jack River who both featured in the campaign and performed at the launch event in Sydney.

Read More

Rockstar Games creates a new online dancing destination

Grand Theft Auto (undeniably Rockstar Games’ most successful and profitable title) introduces new in-game nightclub into its online content. Teaming up with real-world talent Black Madonna, Dixon, Tale Of Us and Solomun to take up virtual residency, players get the opportunity to buy and run Los Santos’ most popular nightlife destination.

Read More

AMEX Australia backs Aussie music with a cool $1M investment

The multinational financial giant recently announced its American Express Music Backers Program: a $1M investment to support Australia’s music industry, offering music businesses, artists and fans financial support as well as helping connect music fans with their favourite bands by rewarding them for their support of the live music scene.

Read More