Apr
Fresh data from a recent study of background music released by HUI Research and Spotify-backed company Soundtrack Your Brand demonstrates the commercial benefits of brand-fit music, confirming that music specifically matched to a brand positively influences sales, whereas random popular music has the opposite effect.
Apr
A new FedEx feature called SoundTrack allows you to generate algorithmically-generated compositions via existing or imaginary parcel tracking information, with each attribute and location creating a distinct musical signature based on the package’s shipping journey. Experience a parcel’s journey through sound? Sure, why not.
Apr
Beatboxer extraordinaire Tom Thum has been challenged by Roadshow to perform a mash-up of some of his favourite hero-based theme songs. Unsure exactly as to which Roadshow release this great piece of content is promoting, but maybe that’s the point: the best way to build genuine brand equity is by ‘just doing cool stuff’.
Read MoreMar
Rebels On Air is FBi Radio’s answer to their brand partnership with Nike: featuring a different Australian ‘Revolutionair’ each week, the popular Sydney metropolitan radio station will be introducing us to an array of local talent via podcasts and curated playlists. Check out episodes with Tkay Maidza and Martin from Purple Sneakers.
Mar
The experimental wristband prototype unveiled recently at SXSW turns physical movement into sound. As part of Sony’s Motion Sonic project, this wearable device uses sensors and microphones to capture data, then translated into one of five different presets that turn your limbs into musical instruments.
Mar
Despite less enthusiastic commenters already foretelling this as being “the beginning of the end for parties”, a recent announcement piqued our interest: Boiler Room is teaming up with Google Pixel to launch VR Dancefloors (finally an opportunity to rave in your underwear). Check the teaser video shot on a Google Pixel here.
