Keeping in the spirit of Christmas, let’s look back at the time Australian singer-songwriter Sia partnered with American pay-TV channel Freeform to celebrate their ‘25 Days Of Christmas’ programming stunt a few years back, premiering music videos from her ‘Everyday Is Christmas’ LP. ...
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“Great brand x music relationships are damn hard to pull off. But when they work, they have massive upside for all involved.” Amber Horsburgh unpicks some of the key criteria for enacting successful brand partnerships when collaborating with musicians. Excellent article. ...
Read MorePlatypus Shoes launched its new Melbourne Central store with a bunch of talented artists on roster to supply in-store music performances over the course of its opening week this December. Amongst some of the artists included on the bill were rising Aussie Hip Hop stars...
Read MoreA time-stamped play-by-play demonstrates why the intersection of music and e-sports is one of the biggest entertainment business trends of the year. Cherie Hu’s comprehensive follow-up to her recent Forbes article on the topic of the merging of e-sports and music. Great read. ...
Read MoreApple have been running free music classes in-store across the country since July of this year, designed for budding musicians and with the aim of showing how artists can turn their emotions into sound, using Apple software Garage Band. December’s sessions is co-created by Florence...
Read MoreAirbnb takes residence at one of the most iconic buildings in the world: the Sydney Opera House. The intimate performances, now running since September, focus on a diverse range of First Nations artists: Dobby, Tasman Keith, Hau Latukefu, Radical Son, Callum Macdonald and Tia Gostelow. ...
Read More“The ways in which musicians make money is changing fast. By surveying the cream of the crop currently making waves in the culture, it’s easy to see which artists have figured out how to make this brave new world work for them.” Old pal Jonno...
Read MoreAs part of Revlon’s ‘Live Boldly’ campaign aiming to inspire women to express themselves with passion, optimism, strength and style, the make-up brand has enlisted Tori Levett to pump up the volume for Revlon’s new Volumazing Mascara. The promo video features her track ‘Crazy’. ...
Read More‘Southern Sounds’ returns this summer, celebrating the spirit of New Orleans music and culture with bounce pioneers Big Freedia and Sissy Nobby amongst the headliners. After debuting last year, the parties pay homage to Southern Comfort and its latest iteration Southern Comfort Black. ...
Read More“It is important from a brand perspective to think of an artist first before a great idea. [...
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