May
Saving the weirdest for last: to promote their refrigerators LG teamed up with rather intriguing musical outfit the London Vegetable Orchestra who create genuine musical symphonies with customised edible instruments by “hacking” fresh produce to produce sound. N.B. This is repurposed global content; relevant nonetheless. I’m done.
May
The North Face released White Denim’s ‘Rain Drop’ single as part of the launch of their Apex Flex APX raincoat, teaming up with the band for a rain-drenched performance at SXSW and tying in with Spotify who, relying on data from Accuweather, were able to send the single to listeners wherever it was raining.
May
To illustrate the effect of 100 years of maturing fine cognac, Louis XIII collaborated with Pharrell Williams to write and record a single to be archived for 100 years. Pressed onto a record made of clay from the chalky soil of the Cognac region, the song is being stored in a state-of-the-art safe that is only destructible when submerged in water.
May
Last summer Skepta released the Air Max 97 SK, featuring cues from the Grime artist’s local London scene combined with inspiration drawn from trips to Essaouira, Morocco. Skepta’s hotly-anticipated second collaboration with Nike follows the theme of connected culture, this time drawing on his relationship with Paris.
May
In 2016 Demi Lovato went undercover as a Lyft driver for their ‘Undercover Lyft’ campaign, now she’s partnering once more with the US rideshare company for another music-centric campaign titled ‘Ultimate Tip’ to commemorate its drivers earning $500M in tips, offering four drivers free studio time and VIP tickets to Lovato’s show.
May
In January of 2018, Nando’s UK opened the doors to a recording studio at one of their Soho restaurants in London, offering successful applicants the chance to record their music and cook up some tasty beats free of charge. The venture evolves out of Nando’s Music Exchange mentorship and music workshop platform for young artists.
