An NYC based creative marketing agency has developed TR-808 inspired Adidas sneakers that are fully functional. Designed with the beat-maker in mind, the wearable tech is equipped with volume control and six different pre-programmed settings. But don’t expect to find these in-store: custom-design and prototype...
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Adidas’ new TVC is a bizarre tapestry of cultural appropriation as it remixes both legacy and contemporary music video footage in what can only be described as a visual homage to those artists and musicians they’ve worked with over recent years (Stormzy, Snoop Dogg, Mabel...
Read MoreNot only are streaming services starting to behave like labels, so are brands like Red Bull, and Adidas. Adidas' creative partnerships with musicians open up exciting opportunities in a world where record labels are no longer kings. Interested in learning more? Here’s a great round-up...
Read MoreMeeting up in Tokyo to shoot the official look-book for NIGO’s latest three-stripes collaborative range, Adidas has released a short documentary film to accompany the collection. The real winner here is Stormzy, who’s recent meteoric rise to prominence in the world of Grime (currently dominating...
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