Great little article on how the Aussie Fashion brand adapts to an ever-changing media landscape, by engaging up and coming talent in the music industry that aligns with the interests of their demographic. Their latest ‘Get Dressed’ campaign enlists Australian musician Nicole Millar, flaunting the...
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November 2016
Coors Light is offering the opportunity to discover the music of NYC neighbourhoods with branded playlists showcasing what people in several New York boroughs have been listening to, generated based on real-time data from Shazam. Complimented by an artist-focused content series uncovering fresh talent: check...
Read MoreWeis’ Ice Cream surprised customers and industry peers alike with an innovative ‘Juicy Cuts’ activation drawing on the musical talents of DJ/Producers YesYou, centred around a track composed and performed live on fresh fruit that goes into Weis bars, made possible by Makey Makey modules turning...
Read MoreRounding out this edition on a more frivolous note: musicians branching out with side businesses. After it recently emerged OutKast member BigBoi is now selling dog shampoo, Norwegian disco king Todd Terje is peddling underwear on his official online store, and more to our taste,...
Read MoreAustralia's first ‘playable posters’ have launched alongside a pretty cool music activation: teaming up with Peking Duk for the latest iteration of their #outofthebox messaging, Crust Pizza have unveiled an interactive campaign using ‘playable posters’ with capacitive touch technology that lets passers-by remix music on...
Read MoreStreaming is dominating revenue. Touted as ‘the new gatekeepers’ in Jason Chernofsky's latest blog post on the topic, streaming services are making all the power moves to ensure their continued dominance. Here’s an interesting take on how they might even become the next generation record...
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