This Week We Heard

Relevant and inspiring happenings tied into music and media

Coca-Cola and Music: A Case Study

Insightful read on how the sugary pop drink has made music the tool of its choice in affirming itself as a more relatable brand with younger generations. Music is undoubtedly the gateway into both the masses and niche audiences, exploiting bonds between fan-bases and artists. Not a new strategy for Coca-Cola.

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