Adidas Originals reinterprets art, culture and the meaning of originality in new spot.

Adidas’ new TVC is a bizarre tapestry of cultural appropriation as it remixes both legacy and contemporary music video footage in what can only be described as a visual homage to those artists and musicians they’ve worked with over recent years (Stormzy, Snoop Dogg, Mabel and Dev Hines to name a few), interwoven with the brand’s story and product.