Wiley & Craig David for Lynx UK: #isitokforguys

Having completed its shift from babes in bikinis to solving all the world’s problems, Lynx UK has launched a men’s issues campaign #isitokforguys aiming to champion male confidence and individuality. Their shortlist of ‘men of the moment’ shaping our times include godfather of Grime Wiley and Garage luminary Craig David.