Commercial Radio Australia working with audio specialist agency Eardrum has just launched its latest marketing campaign to spruik its DAB+ digital radio product and has enlisted Australian beat-boxer Tom Thum to illustrate the wide-ranging musical spectrum available on digital radio. Tom Thum (who has notoriously...
There's a social platform called Ehco that is revolutionising the way art and activism intertwine, simply by offering artists the opportunity to donate 50% of any profits generated through their network to a cause they believe in. Socially conscious musician Kenna is doing just this:...
The e-commerce site has come up with a clever way to market its services and products by juxtaposing song lyrics with appropriate sale items in their new campaign. Matching the lyrics to popular songs alongside a range of items you can buy on the site,...
If the recent resurgence in popularity of vinyl as a collectible is anything to go by, it's clear that even as digital streaming overshadows the conversation with key players wrestling for dominance (despite very few actually paying for on-demand subscription services), passionate music lovers are...
In an incredible display of visual interactivity, Polygraph’s editor and in-house data scientist Matt Daniels has used Spotify plays from 2014 to determine which songs from pop music’s past stand the test of time by measuring most-played music by users from each decade. The results...
From amassing millions of YouTube views for their UGC ‘mashups’ where they build tracks off the back of sampling everyday sounds ranging from Call Of Duty game-play to the Domino’s Pizza delivery guy, Mashd & Kutcher have teamed up with the fast-food chain for their...
Italian car manufacturer Fiat celebrated the re-launch of its ‘re-mastered’ 500 model in London this month with a notable experiential activation that saw Ella Eyre perform live atop a 15-metre wide purpose-built record. The stage set-up replicated a giant vinyl with the British singer-songwriter performing...
Apparently. http://www.youtube.com/watch?v=vsqJ1XbalJM...
Does What it says on the tin. ...
Data to Date: The Rapid Rise of Social and Streaming. [embed]https://www.nextbigsound.com/images/industryreport2015summer/soti__background.mp4[/embed]...
Ok you can stop what you’re doing now; we’ve found the perfect way to cap off your working week. Lull yourself into the mood with the world’s first and only Ned Flanders-themed metal band: Okilly Dokilly. This works on so many levels, and there’s really...
Jagermeister has teamed up with Vice for a branded content piece that follows the lives of four electronic music artists who’ve relocated to Berlin, casting the spotlight on the magnetic pull of its clubbing-culture and vast disparities in nightlife-stamina (where parties regularly run for longer...
While Holden was busy the other week wantonly battling drones against the new Astra in what can only be described as an overly-slick and brightly-illuminated synchronised dance-off, stateside Lexus took light fanfare to the next level with a life-size Guitar Hero rendition played out on...
NASA has busied itself over the last few years recording sound in the virtual vacuum of space (in the form of electromagnetic vibrations that pulsate in similar wavelengths) and the results are breathtakingly beautiful, or absolutely terrifying – you decide. Although popular belief is that...