With music a big part of its DNA, Levi’s long-time commitment and connection to music is indeed extensive (and impressive). Two years on and fourteen projects later, the ‘Levi’s Music Project’ grassroots-focused music education initiative is an important resource for aspiring young musicians. Check out...
Smirnoff has teamed up with Spotify to create an API that analyses your listening habits and provides a gender percentage breakdown of the music you listen to, then giving users a balanced playlist representing genders equally. Part of its ‘Equalizing Music’ global campaign, it’s a...
Summer Bright Lager is once again taking music on tour this summer, sending Alex Lahey & The Belligerents on-the-road alongside some great special guests for a series of afternoon performances at some of the country’s most iconic coastal venues, hitting six of the nation’s favourite...
Clean the beach to the beat! In a bid to help rid our local Sydney beaches of plastic bottles and waste, Sydney Water is enlisting FBi Radio DJs alongside live percussionists Junkyard Beats to soundtrack an afternoon of benevolent community-focused activity. Haiku Hands’ Chaos Emerald...
Slated to arrive in-store February 2019, Ikea has collaborated with Teenage Engineering (known for their wonky-looking yet functional synths and speakers) to create a line of products called Frekvens (literally translated to ‘frequency’) including an LED box, a spotlight and, of course, speakers - all...
H&M’s spectacular fails over recent times have unfolded like a car-crash in slow motion. Apparently not content with their ‘Coolest Monkey In The Jungle’ racist gaffe, they’ve since been caught out for using Melbourne producer Harvey Sutherland’s music without permission. Initial denial of culpability then...
Another brand that’s getting it right currently is the denim behemoth Levi’s. From their recent ‘Live In Music’ campaign and content series celebrating a cool cast of local music talent from Australia and New Zealand, they’ve now teamed up with Australian charity Support Act to...
In a powerful montage that oozes authenticity (not just for its all-star and everyday-people cast, but also in its accurate representation of LDN culture), Nike taps into the beating pulse of one of the world’s most incredible cities via the culture it represents. Featuring cameos...
Roland Japan in partnership with home product maker Lixil has created a wall-mounted gadget designed to mask embarrassing toilet noises. Leveraging the company’s infamous sound engineering expertise, its sound pattern embellishes your bathroom experience. Good luck reading the official news announcement – it’s in Japanese. ...
The Sydney-based brewing company has collaborated with Foo Fighters on the limited-edition lager named ‘Foo Town’ in conjunction with the band’s ‘Concrete and Gold’ album and tour. This is by no means the first musical collaboration for the locally-based brewery: from a recent Dune Rats...
With St Jerome’s Laneway Festival in full swing over the coming weeks across the country, the event has teamed up with sponsor Somersby Cider to produce a branded content piece called ‘Musical Shares’. Having just expanded their offering with their own in-house content platform, the...
Saving the weirdest for last: to promote their refrigerators LG teamed up with rather intriguing musical outfit the London Vegetable Orchestra who create genuine musical symphonies with customised edible instruments by “hacking” fresh produce to produce sound. N.B. This is repurposed global content; relevant nonetheless....
“What does selling out mean in 2017? [...
Home-grown Grammy award-winning artist Flume helps raise awareness of the perils currently faced by one of our greatest national treasures (the Great Barrier Reef) with some cool sounds. In other somewhat-related sync news, Suzuki UK uses Danny Breaks’ infamous rave anthem ‘Far Out’ as the...