Airbnb are now offering ‘Experiences’ to seek out your passions in cities across the globe guided by locals experts acting as tour guides. Recent additions include musical immersions, with one in particular piquing our interest around diving into London’s Grime scene, and another inviting guests...
The festive season is almost upon us! So keeping in the spirit we thought we’d share with you a Christmas song – written by an A.I. Ominous melodies and discordant lyrics make for an odd composition. Interested in how technology such A.I. combined with music...
“The last phrase one would use to describe native advertising today is ‘science-fictional’. Yet, in 2014, that’s exactly how Billboard described a new partnership [sic] that integrated brand logos into already-existing music videos. [sic] Now, as we approach the end of 2016, native music advertising is no...
With the lockouts, police crackdowns and cranky neighbours, many of Australia’s foremost curators of nightlife are rightfully frustrated. In the spirit of collaboration, Bacardi is spending the summer getting behind those party throwers and fans who are both carrying and contributing to the cultural fabric of...
Great article highlighting exciting opportunities around UGC commoditisation. Back in July last year we talked up GoPro’s licensing portal; most recently they announced a weekly awards program (an ambitious move to monetise the prevalence of GoPro-produced viral videos on YouTube). But what if Spotify made...
The long standing and pioneering home-grown Hip Hop label Elefant Traks (home to luminaries The Herd and Hermitude) is celebrating their 18th birthday this month, and what better way than to team up with locally-based Batch Brewing Company to create a red ale nostalgically titled...
Building a predictive feed fully-focused on music? Sure, why not. Tapping into Google’s colossal data trove and algorithms, the Play Music team is personalising your playlists. Bots are fast taking dominion over the music industry: from AI composers to chatbots for artists, all of which...
Great little article on how the Aussie Fashion brand adapts to an ever-changing media landscape, by engaging up and coming talent in the music industry that aligns with the interests of their demographic. Their latest ‘Get Dressed’ campaign enlists Australian musician Nicole Millar, flaunting the...
Coors Light is offering the opportunity to discover the music of NYC neighbourhoods with branded playlists showcasing what people in several New York boroughs have been listening to, generated based on real-time data from Shazam. Complimented by an artist-focused content series uncovering fresh talent: check...
Weis’ Ice Cream surprised customers and industry peers alike with an innovative ‘Juicy Cuts’ activation drawing on the musical talents of DJ/Producers YesYou, centred around a track composed and performed live on fresh fruit that goes into Weis bars, made possible by Makey Makey modules turning...
Rounding out this edition on a more frivolous note: musicians branching out with side businesses. After it recently emerged OutKast member BigBoi is now selling dog shampoo, Norwegian disco king Todd Terje is peddling underwear on his official online store, and more to our taste,...
Australia's first ‘playable posters’ have launched alongside a pretty cool music activation: teaming up with Peking Duk for the latest iteration of their #outofthebox messaging, Crust Pizza have unveiled an interactive campaign using ‘playable posters’ with capacitive touch technology that lets passers-by remix music on...
Streaming is dominating revenue. Touted as ‘the new gatekeepers’ in Jason Chernofsky's latest blog post on the topic, streaming services are making all the power moves to ensure their continued dominance. Here’s an interesting take on how they might even become the next generation record...
Corona’s SunSets festival returns, this year enlisting Australian band The Rubens for a national tour of 22 free shows. Focusing on rural towns this unique run of performances will see the band with extensive Australian and international touring experience taking on an exciting series of...