Not only are streaming services starting to behave like labels, so are brands like Red Bull, and Adidas. Adidas' creative partnerships with musicians open up exciting opportunities in a world where record labels are no longer kings. Interested in learning more? Here’s a great round-up...
In recent months, the eight-year-old startup has aggressively evolved its brand from practical utility to cultural tastemaker, chasing high-profile music projects while advocating for the importance of downloads in music discovery and artist promotion. In addition to producing its own podcast titled WeTalkMusic and a mini-documentary series called The Creative Class, WeTransfer...
A new Kit Kat remix is likely on its way, with Chance The Rapper looking to put a fun take on the iconic “Gimme a Break” jingle that’s been stuck in our collective heads for decades. The 23-year-old Chicago anti-establishment icon (who refuses to sign...
The battle for dominance heats up as Swedish music-streaming service Spotify is reportedly in advanced talks to acquire German rival SoundCloud. The move would give Spotify a larger library of content (SoundCloud has over 125 million songs), offer emerging artists an easier path to streaming...
Chew.TV (the live streaming community with the aim of connecting a new generation of DJs, producers and personalities with a global fan-base) has just announced the anticipated launch of its latest feature: gifting. Allowing Chew’s content creators to monetise their activity and engagement on the...
Google has released a new version of its VR painting application Tilt Brush, which includes new audio-reactive brush tools to enable the creation of paintings that respond to music. The app, which allows users to paint three-dimensional sculptures on a canvas environment, now makes it...
Mubert is a web-based streaming service that uses computer algorithms to produce original electronic music in real time. Autonomously synthesising a seemingly endless stream of unique melodies, it’s like a radio that produces original music in real time – except it’s not a radio. Mubert will play tunes continuously...
Smirnoff has teamed up with Mixmag for a weekly live-stream series featuring some of the world’s finest DJs. Smirnoff believes music is the ultimate force in bringing people together, and we’re fond of their ‘Exclusively For Everyone’ brand positioning simply because it’s about bringing music...
Streaming platforms yield a vast trove of data: valuable information to push your next marketing campaign in the right direction. Musically recently published a guest column around what you can expect to discover from playlist data, but it really was Adweek’s latest article on the...
Jon Vanhala makes some compelling points in his latest editorial post for Medium. Sharing his thoughts on how brands can strategically exploit music as a passion point he explains that ‘aligning yourself with consumer culture, especially music, is one of the best paths to achieving...
Future Classic artist Ta-Ku made his live solo Australian debut in a one-off performance at Vivid Live 2016, staging a specially-crafted show featuring Wafia, a string quartet and kaleidoscopic visuals, with two sold-out shows direct from the Concert Hall of the Sydney Opera House for...
Earlier this year McDonald’s allowed us to make beats with placemats, now Pizza Hut is offering us the chance to DJ with an empty pizza box: the fast-food giant has unveiled the "world's first playable DJ pizza box" that turns the folding cardboard container into...
To launch their latest ‘Counter Climate Collection’ (an apparel and footwear collection that uses high-tech fabrics designed for all kinds of weather) Converse have partnered with South Korean rapper Keith Ape for an interactive music video of his latest track ‘Diamonds’ alongside Jedi P that...
Spotify celebrated the launch of rapper Gucci Mane’s new album ‘Everybody Looking’ with a branded ice cream van. Using the hashtag #EverybodyLicking, fans posted photos in front of the truck across various locations in both New York and Atlanta over the last weekend. Spotify provided...