Digital Radio: the box you can’t beat

Commercial Radio Australia working with audio specialist agency Eardrum has just launched its latest marketing campaign to spruik its DAB+ digital radio product and has enlisted Australian beat-boxer Tom Thum to illustrate the wide-ranging musical spectrum available on digital radio. Tom Thum (who has notoriously beat-boxed his way through the Terminator theme song and across TEDx Sydney stages) uses his vocal techniques to accurately replicate a variety of song styles and formats to showcase the diversity of genres available on digital radio. Amazing campaign idea and authentic use of talent!

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