The Swedish cider giant has launched ‘Rekorderlig Sauna Sounds’, a new content series designed to showcase a selection of emerging local musical talent alongside live performance guerrilla gigs filmed inside saunas around Australia. Nick Nuisance & The Delinquents, Spike Vincent, CLYPSO and B-Wise have all...
Live Nation (the world’s leading live entertainment company) recently released the results from their Power of Live international research piece, which - surprise surprise - corroborated their claim that live music is one of the most powerful human experiences. Also, 90% of live music fans...
Joining festival line-ups across NSW and ACT, Bacardi will be activating its ‘El Coco Tropical Danceteria’ at Return To Rio, Spilt Milk, Lost Paradise and Mountain Sounds over the coming summer. All-day parties featuring mojitos alongside some great local acts such as Garage Pressure, Kato,...
A few weeks ago we stumbled across the news that streaming-giant Spotify has teamed up with Ancestry.com to offer users playlists based on their DNA. Once signed up to the genealogy company, you can trace your family history and input results to Spotify, which will then...
Ground-breaking DNB producer Alix Perez who deftly blurs the lines of bass-heavy music links up London-based critically acclaimed underground Hip Hop, Grime and Dubstep act Foreign Beggars for a mind-bending exclusive live set presented by Red Bull Music in 360˚. Beats to melt your head....
“Years of research have shown that music can both enhance athletic performance and increase stickiness and engagement in retail and software settings. What feels newer is the extent to which founders and investors are now turning that research into capital flows.” Cherie Hu on the disruption that’s benefiting both the...
Rumoured to be coming for some time and with much anticipation building around the changes, Spotify have finally announced that they will be letting artists upload tracks directly to the platform for free, accessible via the Spotify For Artists platform. Death of the record label?...
Spotify is staging its first major public concert in Australia. Based on the music of its re-launched playlist ‘Front Left’ (formerly ‘Indie Mixtape’), the line-up is stacked with artists who feature on the playlist, including Cosmo’s Midnight, Baker Boy, Noongar MC Dallas Woods, Hatchie, Kota Banks,...
Dropbox’s collaboration with Australian record label Future Classic continues to take shape via a series of ‘creative incubator’ events and workshops in LA. In August last month the bespoke recording studio was opened up to locals for an outdoor vinyl fair aimed enthusiasts of the...
The fast food company launched its new live music series with an impromptu gig last week, leading unsuspecting attendees to the emptied-out Bondi Icebergs pool where award-winning live DNB act Rudimental performed a surprise set. The series is due to continue throughout the year with...
Celebrating Australian girls in their latest ‘Be That Girl’ campaign, Sportsgirl has enlisted 12 real-life Aussie personalities to feature, amongst which is Flex Mami and Miranda Macpherson representing the music angle. Sharing their unique stories in the hope of inspiring the next generation to be...
Giving a leg-up to the Australian music industry, the iconic beer associated with a hard-earned thirst is taking its music platform on-tour for 2018. Helping Aussie musicians who put in the hard yakka on their path to success the competition will be touring the east...
Wrigley’s Extra is tapping into music and supporting the grassroots music scene in an innovative way: their newly launched Support Acts program is pairing up and comers with larger acts by featuring them in pre-roll ads before the established artists’ music videos. Essentially turning YouTube...
“We decided to treat artists as people and instead of asking ‘what can you do for my brand?’ we asked ‘what can our brand do for you?’ Once we started asking this question, the world opened up for us.” MullenLowe president and former Converse chief...