Keeping in the spirit of Christmas, let’s look back at the time Australian singer-songwriter Sia partnered with American pay-TV channel Freeform to celebrate their ‘25 Days Of Christmas’ programming stunt a few years back, premiering music videos from her ‘Everyday Is Christmas’ LP. ...
“Great brand x music relationships are damn hard to pull off. But when they work, they have massive upside for all involved.” Amber Horsburgh unpicks some of the key criteria for enacting successful brand partnerships when collaborating with musicians. Excellent article. ...
Platypus Shoes launched its new Melbourne Central store with a bunch of talented artists on roster to supply in-store music performances over the course of its opening week this December. Amongst some of the artists included on the bill were rising Aussie Hip Hop stars...
A time-stamped play-by-play demonstrates why the intersection of music and e-sports is one of the biggest entertainment business trends of the year. Cherie Hu’s comprehensive follow-up to her recent Forbes article on the topic of the merging of e-sports and music. Great read. ...
Apple have been running free music classes in-store across the country since July of this year, designed for budding musicians and with the aim of showing how artists can turn their emotions into sound, using Apple software Garage Band. December’s sessions is co-created by Florence...
Airbnb takes residence at one of the most iconic buildings in the world: the Sydney Opera House. The intimate performances, now running since September, focus on a diverse range of First Nations artists: Dobby, Tasman Keith, Hau Latukefu, Radical Son, Callum Macdonald and Tia Gostelow. ...
“The ways in which musicians make money is changing fast. By surveying the cream of the crop currently making waves in the culture, it’s easy to see which artists have figured out how to make this brave new world work for them.” Old pal Jonno...
As part of Revlon’s ‘Live Boldly’ campaign aiming to inspire women to express themselves with passion, optimism, strength and style, the make-up brand has enlisted Tori Levett to pump up the volume for Revlon’s new Volumazing Mascara. The promo video features her track ‘Crazy’. ...
‘Southern Sounds’ returns this summer, celebrating the spirit of New Orleans music and culture with bounce pioneers Big Freedia and Sissy Nobby amongst the headliners. After debuting last year, the parties pay homage to Southern Comfort and its latest iteration Southern Comfort Black. ...
“It is important from a brand perspective to think of an artist first before a great idea. [...
“Today’s artists have been raised in a branded world. They benefit from brand support and income and really engage when campaigns are creative. Meanwhile brands benefit from access to large, passionate audiences and an association with music and celebrity.” Great article and inspiration. ...
AI and VR was at the heart of Samsung’s Hypercube execution, but without music the fanfare of lights would’ve lacked emotion. A hit with festival crowds last summer throughout the UK, the 40-foot tall interactive A/V selfie experience placed participants within 360˚ immersive music videos. ...
Celebrating real people who live their passion every day, the brewing company from the Gold Coast in QLD is showcasing a slew of personalities who align. Electronic music producer Paces is among those selected to feature (watch here), alongside photographer Carlene Raschke, craftsman Sam Messina...
The company that brings you “healthy burgers made with love” is putting on a night of beats and eats featuring prominent Hip Hop artist B-Wise. Taking over their Bondi Junction restaurant for one night only in November theyre converting it into a venue complete with...