Blog Masonry

This Week We Heard...

Watch Party Live: Artist-fan interaction via live stream

Vevo has launched its new multiple-screen live stream experience geared toward connecting musicians with fans through their music videos. Taking inspiration from both Twitch and Turntable.fm, fans interact with the artist through a picture-in-picture live video chat. Nowhere near as interesting as VR platform Unreality...

Spotify packages up music-listening habits for people who want your money.

In their latest report, Spotify breaks down listening habits of its 140M+ users and takes some convoluted guesses about what that might mean in relation to your spending habits. They’ve also just released a widget called Spotify.Me, which quantifies your music-listening habits into hard data,...

Streaming music cheat codes: fake it till you make it.

With news this week that SoundCloud is in meltdown and Spotify is allegedly play-listing fake artists to drive down royalty payouts, it’s evident that making money in the music industry is more complicated than ever. Here’s an insightful list of some of the inventive ways...

Sonos brought the world of Gorillaz to life with ‘Spirit House’

Providing a musical and artistic experience like no other, Sonos partnered with Gorillaz and built a series of pop-up ‘Spirit Houses’ in Brooklyn, Berlin, and Amsterdam to promote their new PLAYBASE speaker. The sensory installations powered by Sonos invited fans into the band’s virtual world ahead...

Introducing Aussie start-up Six8: connecting musicians with event hosts

The new Australian start-up touts itself more of a music community than a tech company: offering musicians the opportunity to connect directly with their audience, and enhancing the public’s day-to-day life by adding a splash of live music. How exactly does it differ from Parlour...

Zanerobe unveils its new Mavericks + Mentors content series

Male-orientated fashion brand Zanerobe (founded in Sydney and now globally recognised) has launched its latest platform Mavericks + Mentors exploring the lives and careers of talented creative personalities. Jesse Rose of Play It Down Records is first-up with a design-collaboration and exclusive content. Watch here. ...

Coors Light UK takes over sponsorship of Mixmag’s The Lab, again.

No idea how or why sponsorship of Mixmag’s live-stream channel The Lab has shifted back from Smirnoff to Coors Light. The roaming content series that takes place in cities around the world and showcases DJs direct from Mixmag offices has hosted too many names to...

Coca-Cola bottles could get you into festivals this summer.

The soda giant has introduced a new bottle design with detachable labels that double as festival wristbands, offering entry to some of Romania’s biggest musical gigs. Every bottle purchased gives the customer the chance to win access to popular festivals across the area by downloading an...

Bang & Olufsen brews first-ever music-infused IPA beer.

Dutch company Bang & Olufsen (through its B&O Play subsidiary and in partnership with Danish brewery Mikkeller) has fused music and beer by submerging their Beoplay A1 speaker inside a fermenting tank, the vibrations of which apparently forcing the yeast into producing more flavour, creating Beobrew...

Coca-Cola and Music: A Case Study

Insightful read on how the sugary pop drink has made music the tool of its choice in affirming itself as a more relatable brand with younger generations. Music is undoubtedly the gateway into both the masses and niche audiences, exploiting bonds between fan-bases and artists....