Forget 12″, Fiat does 15-metre.

Italian car manufacturer Fiat celebrated the re-launch of its ‘re-mastered’ 500 model in London this month with a notable experiential activation that saw Ella Eyre perform live atop a 15-metre wide purpose-built record. The stage set-up replicated a giant vinyl with the British singer-songwriter performing a cover of The Emotions’ iconic hit song ‘Best Of My Love’ stood at its centre, while a Fiat 500 circled around her apparently triggering different parts of the track. It’s doubtful the Fiat 500 was genuinely dragging an equally oversized styli over the grooves of a custom-pressed giant vinyl, but it’s a cool stunt nevertheless.