Rising star and soul sensation Thandi Phoenix is one of Bonds’ ambassadors for their latest #ForAussiesByAussies campaign, taking a look into the daily lives of Australian creative personalities pursuing their passions. Spreading artist interview and playlist content across the brand’s owned and earned channels. ...
Having completed its shift from babes in bikinis to solving all the world’s problems, Lynx UK has launched a men’s issues campaign #isitokforguys aiming to champion male confidence and individuality. Their shortlist of ‘men of the moment’ shaping our times include godfather of Grime Wiley...
An NYC based creative marketing agency has developed TR-808 inspired Adidas sneakers that are fully functional. Designed with the beat-maker in mind, the wearable tech is equipped with volume control and six different pre-programmed settings. But don’t expect to find these in-store: custom-design and prototype...
To promote its upcoming sequel, Marvel Studios partnered with Doritos to create a custom-designed, limited edition bag of crisps with a built-in, rechargeable cassette deck-inspired player that plays the movie's full soundtrack. Interested to hear how this delectable version of Star Lord’s ‘Awesome Mix’ mix-tape...
The social media giant is working in tandem with the world’s leading concert promoter to amplify the live music experience as part of a wider push towards live premium video content. Select concerts and original content streaming via Twitter will help drive its live music...
Albeit not news, notable nonetheless, back in 2014 French apparel label Le Coq Sportif teamed up with Australian-based tastemaker record label Future Classic for The Reissue Project, as part of which both brands delved into their archives to remix both clothing and music for a...
From Mastercard, American Airlines and Hilton Hotels’ teaming up to put on concerts exclusively for their members, to Toyota’s innovative concept of adding an extra hour of music for their #25hHour pop-up/surprise concert at Lollapalooza in 2016. Festivals are thinking outside the box taking a...
Scotch whisky brand Ballantine's partnership with music channel Boiler Room continues to ramp up in 2017 with True Music. For their latest iteration of the series they’re taking Seth Troxler on a journey across Brazil, Russia & Poland to collaborate with three of his favourite...
Fresh data from a recent study of background music released by HUI Research and Spotify-backed company Soundtrack Your Brand demonstrates the commercial benefits of brand-fit music, confirming that music specifically matched to a brand positively influences sales, whereas random popular music has the opposite effect. ...
A new FedEx feature called SoundTrack allows you to generate algorithmically-generated compositions via existing or imaginary parcel tracking information, with each attribute and location creating a distinct musical signature based on the package’s shipping journey. Experience a parcel’s journey through sound? Sure, why not. ...
Beatboxer extraordinaire Tom Thum has been challenged by Roadshow to perform a mash-up of some of his favourite hero-based theme songs. Unsure exactly as to which Roadshow release this great piece of content is promoting, but maybe that’s the point: the best way to build...
Rebels On Air is FBi Radio’s answer to their brand partnership with Nike: featuring a different Australian ‘Revolutionair’ each week, the popular Sydney metropolitan radio station will be introducing us to an array of local talent via podcasts and curated playlists. Check out episodes with...
The experimental wristband prototype unveiled recently at SXSW turns physical movement into sound. As part of Sony’s Motion Sonic project, this wearable device uses sensors and microphones to capture data, then translated into one of five different presets that turn your limbs into musical instruments. ...
Despite less enthusiastic commenters already foretelling this as being “the beginning of the end for parties”, a recent announcement piqued our interest: Boiler Room is teaming up with Google Pixel to launch VR Dancefloors (finally an opportunity to rave in your underwear). Check the teaser...