Blog Masonry

This Week We Heard...

SoundCloud teams up with LANDR to master your tracks for free.

Video killed the radio star. Streaming killed downloads. Home taping is killing music. Is the cloud about to kill the mastering engineer? LANDR, the instant online mastering service, already looked a bit that way. The drag-and-drop service lets you download a track that is algorithmically...

Coachella 2016, I Rave In #MyCalvins and some cool tech

Calvin Klein did well out of Coachella this year, having helped curate key events in nearby Palm Springs featuring prime talent: first an all-night warehouse party with plenty of celebrity pop-ins, and then a converted desert property near the festival was overtaken for an "immersive...

Introducing: The Converse Rubber Tracks Sample Library

Converse, the brand that’s taken the philanthropic approach to music marketing with its community-based Rubber Tracks professional recording studios dotted around the world open to the general public, has launched a free online collection of high-quality audio samples with over 11,000 free & royalty-free audio samples....

H&M and M.I.A. want you to recycle your clothes

Last week H&M kicked off a project titled World Recycle Week to collect 1,000 tons of used clothing at H&M stores worldwide, with the aim of keeping them out of landfills and recycle them. Collaborating with British/Sri Lankan lyricist and performer M.I.A. to compose a...

Google Play and Elizabeth Rose create interactive music video

Playing to the whims of her tech-focused millenial demographic, Australian pop artist Elizabeth Rose has partnered with Google Play to launch her latest single ‘Playing With Fire’ into existence with an interactive music video. A fresh angle on the remix culture, Elizabeth Rose challenges her...

Dropbox teams up with Ta-Ku for week-long creative residency

Equal parts music producer, photographer and fashion collaborator, Future Classic artist Ta-ku has this week hosted ’In Residence’: a creative exhibition series in collaboration with Dropbox featuring a photo series exhibition, panel discussions, video screenings and talks set at the Golden Age Cinema in Surry Hills, NSW....

Adidas Originals teams up with Grime luminary Stormzy

Meeting up in Tokyo to shoot the official look-book for NIGO’s latest three-stripes collaborative range, Adidas has released a short documentary film to accompany the collection. The real winner here is Stormzy, who’s recent meteoric rise to prominence in the world of Grime (currently dominating...

Coca-Cola evolves ‘Share A Coke’ into ‘Share A Song’

Off the back of the success of ‘Share A Coke’, the sugary beverage behemoth is borrowing from its sibling product’s US execution (that saw Sprite covering its cans with infamous Hip-Hop lyrics last year) to print lyrics of 70 popular songs on cans and bottles...

G-Star, Ta-Ku and Anthony Lister team up for RAW Collaboration series

Future Classic artist Ta-ku and renowned Australian street artist Anthony Lister have teamed up with Dutch designer clothing company G-Star RAW to celebrate the 20th anniversary of the brand’s Elwood 5620 jeans as part of their RAW Collaborations series. Multi-talented Ta-Ku (not just an accomplished...