Video killed the radio star. Streaming killed downloads. Home taping is killing music. Is the cloud about to kill the mastering engineer? LANDR, the instant online mastering service, already looked a bit that way. The drag-and-drop service lets you download a track that is algorithmically...
The food and beverage giant strengthens its ties to the entertainment world and launches an in-house content creation studio called ‘The Creators League’ in the business epicentre of New York. Proclaiming a daring vision of “selling enough unbranded content to cover the costs of creating...
A few weeks back Optus announced that select pre-paid customers will be able to stream music on their phones from partners Spotify, Guvera, iHeartRadio, Pandora and Google Play without using up all their precious data. Publicising most recently that the campaign will be bolstered with...
Asus’ Zenfone Max claims to last 38 days on a single charge. Partnering with Superheroes (the agency “saving the world from boring advertising”) they decided to pit a low-battery phone against notorious speed rapper Mac Lethal for a series of hidden camera branded content pieces....
McDonalds has turned its placemats into music production stations connected to your smart-phone! Developed in The Netherlands, the placemats use conductive ink, a small battery and a thin circuit board with 26 digital touch-points to make music with a selection of audio loops, synths, effects...
Calvin Klein did well out of Coachella this year, having helped curate key events in nearby Palm Springs featuring prime talent: first an all-night warehouse party with plenty of celebrity pop-ins, and then a converted desert property near the festival was overtaken for an "immersive...
Converse, the brand that’s taken the philanthropic approach to music marketing with its community-based Rubber Tracks professional recording studios dotted around the world open to the general public, has launched a free online collection of high-quality audio samples with over 11,000 free & royalty-free audio samples....
Last week H&M kicked off a project titled World Recycle Week to collect 1,000 tons of used clothing at H&M stores worldwide, with the aim of keeping them out of landfills and recycle them. Collaborating with British/Sri Lankan lyricist and performer M.I.A. to compose a...
In a bid to bind an audio recording suite into a social network, two entrepreneurs (Pavan Mukhi of Foreign Beggars fame and his brother Niki) have created an app called Brapp allowing artists and music fans from all over the world to collaborate. Part Instagram,...
Playing to the whims of her tech-focused millenial demographic, Australian pop artist Elizabeth Rose has partnered with Google Play to launch her latest single ‘Playing With Fire’ into existence with an interactive music video. A fresh angle on the remix culture, Elizabeth Rose challenges her...
Equal parts music producer, photographer and fashion collaborator, Future Classic artist Ta-ku has this week hosted ’In Residence’: a creative exhibition series in collaboration with Dropbox featuring a photo series exhibition, panel discussions, video screenings and talks set at the Golden Age Cinema in Surry Hills, NSW....
Meeting up in Tokyo to shoot the official look-book for NIGO’s latest three-stripes collaborative range, Adidas has released a short documentary film to accompany the collection. The real winner here is Stormzy, who’s recent meteoric rise to prominence in the world of Grime (currently dominating...
Off the back of the success of ‘Share A Coke’, the sugary beverage behemoth is borrowing from its sibling product’s US execution (that saw Sprite covering its cans with infamous Hip-Hop lyrics last year) to print lyrics of 70 popular songs on cans and bottles...
Future Classic artist Ta-ku and renowned Australian street artist Anthony Lister have teamed up with Dutch designer clothing company G-Star RAW to celebrate the 20th anniversary of the brand’s Elwood 5620 jeans as part of their RAW Collaborations series. Multi-talented Ta-Ku (not just an accomplished...