Saving the weirdest for last: to promote their refrigerators LG teamed up with rather intriguing musical outfit the London Vegetable Orchestra who create genuine musical symphonies with customised edible instruments by “hacking” fresh produce to produce sound. N.B. This is repurposed global content; relevant nonetheless....
The North Face released White Denim's ‘Rain Drop’ single as part of the launch of their Apex Flex APX raincoat, teaming up with the band for a rain-drenched performance at SXSW and tying in with Spotify who, relying on data from Accuweather, were able to...
To illustrate the effect of 100 years of maturing fine cognac, Louis XIII collaborated with Pharrell Williams to write and record a single to be archived for 100 years. Pressed onto a record made of clay from the chalky soil of the Cognac region, the...
Last summer Skepta released the Air Max 97 SK, featuring cues from the Grime artist’s local London scene combined with inspiration drawn from trips to Essaouira, Morocco. Skepta’s hotly-anticipated second collaboration with Nike follows the theme of connected culture, this time drawing on his relationship...
In 2016 Demi Lovato went undercover as a Lyft driver for their ‘Undercover Lyft’ campaign, now she’s partnering once more with the US rideshare company for another music-centric campaign titled ‘Ultimate Tip’ to commemorate its drivers earning $500M in tips, offering four drivers free studio...
In January of 2018, Nando’s UK opened the doors to a recording studio at one of their Soho restaurants in London, offering successful applicants the chance to record their music and cook up some tasty beats free of charge. The venture evolves out of Nando’s...
Fashion brand Champion has teamed up with Melbourne act Remi for a five-part video series called Revealed. The branded content follows the Hip Hop duo as they set up the launch of the video for their single ‘My People’, helping them create a premium music...
Through their #IncrediblyTough positioning Corning Gorilla Glass is celebrating the successes of women and men who blaze new trails, with the aim of helping others learn from their journeys. Featured for the project, Sydney-based classical musician Ambre Hammond and her ‘Girl Piano Truck’ initiative makes...
Last month Boiler Room teamed up with Nike to take over Melbourne's Curtin House rooftop for a live broadcast showcase featuring Nina Las Vegas, Basenji, Strict Fact, and Corin. ‘Melbourne: On Air’ attendees first traversed a six-storey interactive gallery/installation dedicated to the evolution of the Air...
With the RS-0 reboot in sight for 2018, Puma has teamed up with Roland to celebrate the Japanese instrument manufacturer’s iconic 808 drum machine. Coming in black with accent colours to match the TR-808’s trigger buttons, the RS-0 doesn’t come with a built-in sound module...
The Panasonic-owned turntable-maker Technics (infamous for its SL-1210/1200 series that dominated the industry for the best part 30 years) has created the world’s first ‘turntable orchestra’ to celebrate Japan Record Day, comprising of an ensemble of thirty-one DJs reconstructing classical music on only turntables &...
In partnership with Mixmag Australia, Miller Genuine Draft has kicked off a 10-part residency at Sydney’s Oxford Art Factory that launched last month with Melbourne artist Running Touch kicking off the series. Live-streamed around the globe and with a new-to-market can initially available exclusively at...
Late last year Tourism New Caledonia sent Australian electronic group Crooked Colours to its islands to record everything the country had to offer and turn it into a track that would combine the group’s summery aesthetic with both the country’s musical heritage and the sounds...
The file-sharing giant has partnered with Australian-based record label Future Classic to launch a recording studio that will open later this month in Los Angeles with the aim of helping local artists crack the US market, out of which they will run a series of...