Mercedes-Benz recently broadcast a 12-hour live unfolding film to celebrate human progress and entice people to live in the now. A continually evolving soundtrack played across 12-hours of runtime has been scored by a host of musicians including Bonobo, Jon Hopkins and Roni Size, arriving...
Airbnb is now pairing travellers up with Berliners for a bucket list clubbing experience at Berghain. The San Francisco tech giant will soon roll out its Airbnb Experiences service in Berlin, as part of a repositioning as a platform for the entire trip. It’s unclear...
Over the last year, AI system IBM Watson has been examining the composition of popular songs, theory, moods, emotions and how they correlate across five years of cultural data to inspire Grammy-winning music producer Alex Da Kid’s song ‘Not Easy’. The collaborative effort helped show...
Emerging rapper Lil Pup had his latest music video’s energy boosted thanks to V Energy Drink who shot and directed it in Miami, Florida. It’s a full-length Hip Hop video featuring the habitual (and somewhat tired) depiction of entourage, bling, limos, scantily clad women and...
How many tinnies can you fit in the boot of a Buick? If you were the lucky savant who guessed correctly (or the closest) you would’ve won yourself a 1965 automatic Buick Riviera. Budweiser, as one of the sponsors of Laneway Festival this year, had...
Contiki enlisted Tigerlily to illustrate the life-changing and fulfilling benefits of travel for their latest campaign. Pairing her up with her 82-year old grandma for a sentimental chat about how travel creates memories for a lifetime and moulds lives. It’s one of many videos featuring...
Ever wondered how the weather affects what music we listen to? Spotify partnered with leading weather provider Accuweather over a year-long study to correlate weather data with Spotify streams, effectively determining how weather affects the mood and acoustic attributes of music played in specific weather...
For the launch at the Berlin Film Festival of Danny Boyle’s T2 sequel to the hugely popular cult film Trainspotting, Boiler Room is hosting a rave channelling club scenes from the iconic first movie (marking the first time Boiler Room has partnered with a film)...
Danish audio company AIAIAI whose modular TMA-2 headphones allow you to customise parts to configure design and sound preference, has just launched their Discovery feature to help you find the headphones that match your taste in music by linking to and analyzing your Spotify Discovery...
Toyota taps into musical experimentation in unlikely places for its new ad – combining sounds sampled from the car to create a track. Hotly contested as it’s certainly not the first time an automotive client has played in this space, with many a car manufacturer...
Reminiscent of old iPod ads, Apple’s new TVC demonstrates through dance how your wireless AirPods won’t slip out of your ears. Featuring gravity-defying freestyle dancer Lil Buck listening to his AirPods as he strolls the streets of Mexico City, the spot finds a way to...
Adidas’ new TVC is a bizarre tapestry of cultural appropriation as it remixes both legacy and contemporary music video footage in what can only be described as a visual homage to those artists and musicians they’ve worked with over recent years (Stormzy, Snoop Dogg, Mabel...
The U.S.A. inaugurates their 45th president next Friday; a timely reminder to share the incumbent’s compilation of summer vacation picks. Available also via Spotify, the collection is divided into two playlists (daytime and nightime) and features an eclectic mix of legendary songs from Prince, Nina...
It’s musical simulation as branding! Bacardi USA has made good use of Instagram Stories with an innovative feature that allows users to play interactive DJ. The Instant DJ digital simulator provides a full-screen point of view looking down at a two-record DJ set-up, controlling DJ...