Blog Masonry

This Week We Heard...

Sony Music UK acquire Ministry Of Sound

Ministry of Sound, one of the U.K.’s biggest independent labels, has been acquired by the British arm of Sony Music. Originally launched in 1993 as an extension of the influential London nightclub founded by James Palumbo, in the two decades since then Ministry Of Sound...

Stream while you shop: Woolworths Radio – Powered by Pandora

Streaming service Pandora has this week announced a partnership with the largest supermarket retailer in Australia – Woolworths – to offer specially curated, exclusive Pandora stations as an in-store music experience for shoppers nationwide. The music will be refreshed and updated on a regular basis...

Make music in VR with SoundStage

Gaming might seem like an obvious application for virtual reality technology, but it can also be used to tap into your creative side. Pairing with the HTC Vive, music-making suite SoundStage lets you set up a music studio and jam away without having to sound-proof...

It’s not just who we listen to. It’s who we are.

YouTube Music’s recent release of a five-ad series acknowledging the power of music as a definition of identity and self is powerful in its poignant and real depictions. Choosing five characters and matching each of them to a defining soundtrack, it’s both evocative and provocative....

9FIVE x BeatsByJBlack

California-based 9FIVE Eyewear has teamed up with artist J-Black to create an original and live production in a video that has already amassed over 106K views on the brand’s Facebook channel. The content piece is itself simple, succinct and authentic: showing the beatsmith candidly at...

Absolut Vodka teams up with Deadmau5 for a VR night out.

Launching towards the end of this month, Absolut Vodka has plunged in the world of VR and partnered with notoriously outspoken dance music producer Deadmau5 for a gaming experience that allows users to follow the artist around town on a night out as part of...

No more smart-phones at concerts? Apple patents new technology.

Apple was granted a patent last week for technology that could soon be used to restrict iPhones from capturing content at venues where specific emitters have been installed to broadcast an infrared signal that would temporarily disable smart-phone cameras. News that might elicit joyous applause...

Twitter and SoundCloud marry after all + The Open Music Initiative

With the recent news of Microsoft acquiring Linkedin dominating the press, another deal has been inked also worthy of discussion: Twitter has invested $70M in music streaming service SoundCloud, notably two years after having walked away from a $1B purchase offer. How the strategic partnership...

‘Don’t F*ck My Future’: influencer rhetoric.

Despite powerful grassroots campaigning to encourage voter turnout, and a resounding head-nod from the music industry to ‘Remain’, the cards have been (marginally) dealt in favour of Brexit. Over the last few weeks in the lead up to the much contested referendum, a series of...

Converse’s new guitar-friendly sneaker puts a Wah pedal in its Chuck Taylors

Converse, long-appealing to counterculture and defining itself around creativity and self-expression, regularly appears in our newsletter. We love how the 108-year-old brand purposely sets out to celebrate their best customers, rather than itself, and works to contribute to youth culture rather than take from it....

Uncle Toby’s Oats taps into passion as a driver; does story-telling right

Black Summer, quite possible Australia’s youngest electronic music producer (whom we featured in the very first iteration of our This Week We Heard newsletter!), has been snapped up by Uncle Toby’s Oats to illustrate their ‘Energy Feeds Your Passion’ campaign. Originally discovered via Triple J’s...

Bose turned your NFL social chitchat into melody with FanTracks

The audio brand has turned social media users’ tweets into jams. Throughout Super Bowl’s Sunday big game, the company encouraged the public to post social updates via Twitter using the hashtag #LetsHearIt. The words and accompanying emojis were then translated into song and sung to...

Pixelsynth: create wild sounds with any picture you like!

A new browser instrument called Pixelsynth allows you to create music using a library of pre-selected images or uploads of your own – with interesting results. Created by US coder Olivia Jack, Pixelsynth’s scrolling cursor rolls its way across a monochrome image and plays notes when it...