9FIVE x BeatsByJBlack

California-based 9FIVE Eyewear has teamed up with artist J-Black to create an original and live production in a video that has already amassed over 106K views on the brand’s Facebook channel. The content piece is itself simple, succinct and authentic: showing the beatsmith candidly at home adeptly working his way through a Hip Hop track comprised of chopped up samples, as his fingers trigger the sounds on an Akai MPC in a style akin to the late J-Dilla. 9FIVE has long associated itself with Hip Hop culture: another notable example would be the limited edition project with producer Alchemist that saw the release of a 7inch vinyl available exclusively with a custom eyeframe.